Social Media Marketing - The ZEN method

Zen of Social Media Marketing

 Many people believe that since they already know how to use Facebook for their personal profiles they are perfectly capable of using Social Media in their business. And I guess that is true to a point. There isn’t anything ‘hard’ about using social media. But ‘using’ and ‘successfully using’ social media to grow a business are two very different things.

The Zen of Social Media Marketing by Shama Kabani is a perfect tool to make sure that you're using social media successfully for your business.

When it comes to ‘successfully using’ social media, you need to understand more than just how to post or to like. You have to understand the selling process, how it works traditionally and how social media is different than traditional advertising practices. To cross the social media line with traditional marketing can be more damaging than not marketing at all.

Why I LIKE to see SHARES

In a world dominated by likes it’s easy to get caught up on a high like count instead of focusing on the more important aspects of Social Media.

Jumping through hoops

Bob and Doug McKenzie rocking Touques
Photo from Wikipedia, owned by MGM

I’ve lived in Canada for 5 years now and I’ve embraced the culture. I use specific measurements like ‘wack’ or ‘Skiff’ (Wack being lots and Skiff being just a little – often used when talking about the amount of snow on the ground.), I have to have my Timmy’s coffee in the mornings and in the winter I wear a Touque. A touque, for those who don’t know, is a knit cap and referred to as a beanie in the states. It can sometimes have ear flaps or a pom-pom on top of it.

Now, I will admit that a touque is a good idea when it’s -35 degrees outside, but it’s more than just a knit hat. It’s a fashion statement and a true piece of Canadian culture. So not only have I embraced it, but I’ve also decided to have fun with it.

Mars Fever - 7 Minutes of Terror

The challenges accepted and conquered that allowed Curiosity to land on Mars.

This is a fantastic piece of advertising. It shows the challenges that this team had to get past in order to land Curiosity on Mars. More importantly - it makes the viewer want to see if it works. This is a worst case scenario. This can't possibly work, but we're trying it anyways.

I was too young to remember it originally, but it's like Star Wars Episode 5: The Empire Strikes back: