Social Media Marketing - The ZEN method

Zen of Social Media Marketing

 Many people believe that since they already know how to use Facebook for their personal profiles they are perfectly capable of using Social Media in their business. And I guess that is true to a point. There isn’t anything ‘hard’ about using social media. But ‘using’ and ‘successfully using’ social media to grow a business are two very different things.

The Zen of Social Media Marketing by Shama Kabani is a perfect tool to make sure that you're using social media successfully for your business.

When it comes to ‘successfully using’ social media, you need to understand more than just how to post or to like. You have to understand the selling process, how it works traditionally and how social media is different than traditional advertising practices. To cross the social media line with traditional marketing can be more damaging than not marketing at all.