Now it's out of context because I'm sure there was a listing website and such, but what you've just watched is a walk-through video for a home that was for sale in Malibu, CA.
Go ahead and watch it again. I'll wait.
There is some discussion on the web about whether this video was a good marketing idea or a bad. Sure, this won't answer all your questions about the home. How many bedrooms, how many baths, does it have an attached garage, do the servants come with the home? But that's not the point of the video.
I WANT to know more about this home. Where is it? What's it look like? What famous person has lived there? And really, good marketing is more about making someone interested and wanting to ask the questions than anything else.
I'm not going to suggest hiring a professional production studio to create a video like this for all marketing, but you should always consider the options out side of your box. Billboards, newspapers, radio and television are always options, but coming up with something different is what will really stick out in a person's mind.
Make that ad special and memorable.
Because an ad that people don't remember is a wasted ad.
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