u·biq·ui·tous [yoo-bik-wi-tuh
s]
–adjective
existing or being everywhere, esp. at the same time; omnipresent: ubiquitous fog; ubiquitous little ants.
Origin:
1830–40; ubiquit(y) + -ous
1830–40; ubiquit(y) + -ous
—Related forms
u·biq·ui·tous·ly, adverb
u·biq·ui·tous·ness, noun
non·u·biq·ui·tar·y, adjective
non·u·biq·ui·tous, adjective
non·u·biq·ui·tous·ly, adverb
non·u·biq·ui·tous·ness, noun
un·u·biq·ui·tous, adjective
un·u·biq·ui·tous·ly, adverb
un·u·biq·ui·tous·ness, noun
—Synonyms
See omnipresent.
Ubiquitous
An image (or lack thereof) can mean life or death to a company. So can it's presence in society. I dare anyone in Canada to throw a rock without hitting a Tim Hortons. How about commercials? Ads? Other marketing and advertising? How many times do you see commercials for McDonalds? Budweiser? Walmart?
You don't just see tv ads for these companies. Magazine articles, newspapers, banner ads online.
Good marketing relies on getting a name and a message out to the customers. That might mean a tv commercial. Or a road side sign. Or even skywriting messages. Whatever the medium, which I promise will be discussed later, the point is to get the name out. Be ubiquitous in your marketing. Make your mark on society. Make sure that whenever a customer thinks that they need a widget the first name they think of (or see) will be your widget manufacturer.
How can a business, especially a small one, become Ubiquitous? That's something for each business to decide, but there are some excellent strategies and tactics that a business can use to pin down the best (
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